What's up dog?

Mental health is a rising epidemic in Australia and the globe. When one is filled with hopelessness, depression, anxiety, financial struggles and relationship breakdown it is a difficult world to exist in. Enter my reason, Charm. Charm has brought purpose, hope, excitement, laughter, compassion, awareness, light and meaning back into my life. Whilst I may not be alone in think my dog is this thing that has saved me. I am one person who acknowledges the fact a dog is so much more than a pet or family member. She is the reason.

We believe that no dog should be left behind.

Every dog that enters is eligible for the 2024 People's Choice Award. The winner of the 2024 OZ People's Choice will be decided by you, the people!

This year, we wanted to give the love back to our communities.

Every year, our campaign is supported and celebrated by a variety of incredible charities across Australia, all of whom mahi tirelessly to make a positive impact for dogs in their respected communities.

This year, the winner of the 2024 People Choice's Award will have the value of their doggy prize pack matched and donated to a charity of their choosing.

In addition, every voter will have the opportunity to donate towards one of the 3 incredbile mental health charities or dog organisations.