The Importance of Digital Marketing in Recruitment

Arran Batish • March 20, 2019

It is no surprise the average person is using their mobile for 24 hours a week, twice as much as a decade ago.

My last ’weekly screen time report’ notified me I was on my phone for 2 hours and 23 minutes a day. Breaking the report down, the majority of the time was spent on social media, being a combination of Instagram, Facebook and Snapchat.

For the majority of us when we wake up in the morning, be it right or wrong, we reach immediately for our mobile. Yes, we probably all use it for our alarm clock, but after switching on snooze multiple times we finally decide it is time to start the day. I start my day by looking at my ‘morning newspaper’ which is now Facebook and Instagram. It is where I get the majority of my news, be it pictures and updates from my friends and family back home in the UK or my twin brother over in Kansas (not that there is much going on there!).

Social media has become the most popular content marketing tactic for business to consumer.

Over 90% of businesses having a social media presence.

Looking through my feed and seeing how specific the advertising has become is quite scary, we can all say that there has been once or twice we have ‘thought’ about a product and you hop on Facebook/ Instagram and bang right in front of your eyes there it is. How do they do this is my first question? But, it shows how easy it has become to get your product out there to your particular market and recruitment is no different. We need specifically skilled talent, now!

In recruitment, timing is critical, not only to please line managers who have a problem that needs to be solved but to remain competitive. Being able to source and speak to the relevant talent is crucial, and it’s time consuming and not productive to be reactive and just place an ad on a job board and then review a majority of volumes of unsuitable applications.

By having an online network you immediately are streamlining the process. Instead of having the talent come to you, you are reaching out to them. You can target hundreds if not thousands of people, in a few seconds, by likes and sharing. By creating a short 1-minute video on your job, job seekers can hear the key skills, competencies and see you are a real person with a real job!

You allow the job to become an actual opportunity for those job seekers who aren’t necessarily active on the market. For recruiters, we need to adapt and change with the times. If we are not developing our digital presence, we are going to find it increasingly more difficult to successfully source for hiring managers and job seekers.

Find the job you love I Find the right talent
Get in touch with people2people

Australia   I   United Kingdom

In business since 2002 in Australia, NZ, and the United Kingdom, people2people is an award-winning recruitment agency with people at our heart. With over 12 offices, we specialise in accounting and finance, business support, education, executive, government, HR, legal, marketing and digital, property, sales, supply chain, and technology sectors. As the proud recipients of the 2024 Outstanding Large Agency and Excellence in Candidate Care Awards, we are dedicated to helping businesses achieve success through a people-first approach.



Share insights

Recent articles

By Leanne Lazarus April 23, 2025
A strong safety culture is critical to reducing risk and promoting wellbeing in Australian workplaces. With 40% of workers exposed to moderate to high psychosocial risks, organisations must move beyond basic compliance to foster environments where employees feel genuinely safe and supported. In this blog, people2people’s Leanne Lazarus speaks with legal and safety experts Jonathan Mamaril and Nettie Herselman on how businesses can embed safety-first thinking into their culture. Discover practical tips for leadership, internal compliance, and strategic planning to build a resilient, engaged workforce. Is your organisation doing enough to protect both the physical and psychological safety of its people?
By Mark Green April 9, 2025
With 68% of Australian workers worried about potential redundancies, job security is now a top priority—especially in tech sectors across NSW and WA. In this blog, people2people’s Mark Green explores how employee preferences have shifted from salary-driven goals to long-term stability. As uncertainty grows, businesses must adapt by fostering transparent communication and building trust. We also share essential tips for leaders navigating redundancy conversations with empathy and strategy. Want to know how to retain top talent and protect your employer brand during uncertain times? Discover how to support your workforce and strengthen loyalty in today’s cautious job market.
By Mark Green April 7, 2025
As return-to-office mandates rise across Australia, many leaders face the challenge of balancing productivity with employee preferences. In this blog, Mark Green from people2people and Maja Paleka from MPC unpack the drivers behind these mandates, their impact on engagement and retention, and why forcing full-time office returns may backfire. With hybrid work models proving effective for many, forward-thinking businesses are seizing this moment to attract top talent and build trust-based cultures. We also share practical tips for leaders navigating this shift in 2025. Wondering how to future-proof your workplace without losing your best people? Read on to find out more.
By Suhini Wijayasinghe March 31, 2025
Millennials are now leading teams made up of both older and younger generations—but how do they bridge the gap between Baby Boomer values and Gen Z expectations? In this blog, we explore leadership in a multigenerational workforce with insights from Ramp Fitness co-founder Matthew Papalo. From building scalable systems to fostering community and wellbeing, discover how modern leaders are adapting to new workplace demands. If you're a millennial manager (or aspire to be one), this is your guide to leading with resilience, empathy, and innovation. Want to know the key to staying ahead of the curve in 2025 and beyond?
By Aiden Boast March 26, 2025
Feeling stuck in your job? You’re not alone—60% of workers are staying in roles longer than they’d like due to financial concerns and fear of instability. Yet, 66% believe a career change could make them happier. In this blog, people2people’s Aiden Boast unpacks recent data revealing why so many professionals are hesitant to move on, despite growing demand for skills-based hiring and flexible work options. Learn practical tips for overcoming career stagnation, leveraging your transferable skills, and taking the first steps toward a more fulfilling role. Could now be the perfect time to rethink your career path? Read more to find out.

Latest Media Features


Get in touch

Find out more by contacting one of our specialisat recruitment consultants across Australia, New Zealand, and the United Kingdom.

Contact us