Trading Dollars for Time - How flexibility has become the preferred currency

Bianca Luck • February 12, 2024

As the battle to bring Australians back to the workplace intensifies, workers are asking for more than just financial incentives. Recent people2people research reveals that Australian employees are seeking a wage increases of up to 10 percent as compensation to give up their work-from-home arrangements. 

The study highlights a shifting landscape where flexible work arrangements have become a top priority for workers. In some cases, despite financial incentives being offered, more than half of Australians prefer to work from home with no pay rise rather than to accept a 5 percent increase to return to the workplace. 

Intriguingly, the research shows that some employees are not satisfied with a 5 to 10 percent pay bump. Almost two in five workers are holding out for more, desiring a pay increase of over 10 percent in exchange for sacrificing remote work. This suggests that for many, the benefits of time and working from home go beyond monetary compensation. 

This demand for flexibility is contributed to the external commitments employees have made in their lives since the COVID-19 pandemic. Employees have come to value their freedom, whether it be maintaining fitness routines, attending children's sporting events, or simply having the flexibility to manage household chores during what would have been commuting hours. 

In 2022, the focus was predominantly on salary increases to retain staff. However, as the landscape evolves, maintaining flexibility has now become a priority, with remote work now surpassing financial compensation in importance for many employees. 

While some companies are attempting to lure workers back to the office with increased financial incentives, implementing pay cuts for remote workers is impractical and could adversely impact employee retention. 

For those considering negotiating a pay rise for returning to the office, I recommend timing it during regular performance reviews and going beyond mere office attendance but instead demonstrating high levels of achievement and productivity. 

Australian workers are redefining the expectations, they have for their work lives. It is no longer just about the pay cheque but also about the balance, flexibility, time and quality of life that remote work can offer. As companies grapple with attracting talent back to the office, the evolving demands of workers indicate that the future of work is more than a simple financial transaction and flexibility is now the preferred currency. 

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In business since 2002 in Australia, NZ, and the United Kingdom, people2people is an award-winning recruitment agency with people at our heart. With over 12 offices, we specialise in accounting and finance, business support, education, executive, government, HR, legal, marketing and digital, property, sales, supply chain, and technology sectors. As the proud recipients of the 2024 Outstanding Large Agency and Excellence in Candidate Care Awards, we are dedicated to helping businesses achieve success through a people-first approach.



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